ClassDojo has raised $21 million for tech that links up students’ parents and educators. The platform is to enable them communicate frequently about students’ social activities and behavioral development at school. Consistent communication throughout the school day, and even throughout the school year means that parents are able to keep track of their kids’ experience and behavior at school. This is an upside as opposed to incidents that may only be discussed in a once-per-semester meeting.
According to co-founders Liam Don and Sam Chaudhary, the firm closed the round in 2015, and are using the raised capital to develop their team. They are also working hard to find the nature of content as well as features that can be useful to the app users.
Chaudhary said, “The app is to assist parents guide conversations and enhance learning and development their children are doing at school”.
Teachers use ClassDojo to come up with a schedule of activities parents familiarize with. The teachers can also use ClassDojo to snap and send pics or video clips to parents showing off students’ participation in school activities.
Within the first year of inception, the co-founders say they witnessed other education businesses create digital curriculum, testing platforms, and grade books. However, they didn’t find a free, and easy-to-use application that would create a community and culture between parents, teachers, and students. However, ClassDojo faces competition from edtech firms like FreshGrade, Kickboard, Remind, Nearpod and others that are working to keep parents and schools connected.
Today the company reports that ClassDojo is being used by more than 85,000 schools in the US, ranging from largest public schools to private and charter schools. However, most users are kindergarten through 8th grade teachers.
ClassDojo started as a management tool where a teacher is allowed to award points to students who demonstrate a new skill. The tool has now grown into a communication platform where educators can share photos, videos, and messages with parents of their students’ progress in classroom. The application is now being used by more than half of schools in the United States, and in more than 180 other countries.
ClassDojo has the ability to reach many teachers with the growth mindset message. The collaborators aim at evaluating students and teachers who use the videos before and after getting an idea of how the messaging work.