Many industries are really hard to break in for many different reasons. With the fast food industry, the difficulty that Nathaniel Ru, Jonathan Neman and Nicolas Jammet are faced with was not coming up with a unique concept. Learn more about Nathaniel Ru: https://patch.com/california/across-ca/nathaniel-rus-vision-sweetgreen
As a matter of fact, the concept for their restaurant was already solved when they have realized the issue with fast food and the restaurant industry in general. In many major cities, the fast food industry consist of burgers, overly processed food and many fattening meals. At the same time, they have noticed the obesity epidemic and the failing health of society.
While many people have lamented about the nature of the fast food industry, Nathaniel Ru, Nicolas Jammet and Jonathan Neman have decided that they are going to do something about the issue. They have decided to work on the concept for their own restaurant.
Among the things they have worked on are the types of food they are going to sell, the name they are going to give their company, and how they are going to promote it. They have come up with the name Sweetgreen for their restaurant. The most important step was getting the funds they need in order to set up the restaurant.
Among the things that Sweetgreen is known for is the salads. The restaurant has plenty of options when it comes to salads. Customers have a choice of all of the ingredients they can use. They also have a choice of whether or not they want meat and the type of meat they can choose for their salad. Read more; Nathaniel Ru | Crunchbase and Sweetgreen Entreprenuers | Fortune
The food is not the only shining factor at Sweetgreen. Another major factor in the quality of the restaurant is in how clean it is and how friendly the employees are. It just feels good to walk into a restaurant such as Sweetgreen.
One of the reasons this is so important is that people are not always going to just get their meal and go. The restaurant is designed for people to sit down and have a meal either alone or with friends. Therefore, the atmosphere has to be welcoming.